EcoEquitable is the leading organization helping newcomer women in Canada. Through upcycled fabric, they save from the landfill, they give new life to garments and accessores. While training and employing women to become leaders in their community.

After a successful launch of their Ottawa Mask, EcoEquitable needed to improve their website experience, updated their email platform and tie it all together.


Store setup
Product upload
Design & U/X


Premium theme

The Problem

EcoEquitable had just launched the Ottawa Mask, with huge success, and now they needed a new website and customer experience to showcase their top-selling product, but also their entire organization.

Our Solution

We gave them a premium theme that was simple enough for their team to manage, yet powerful enough to adapt to their growing charity.

Next, we migrated them away from Mailchimp to Klaviyo because their email platform at to effortlessly sync with orders and have automations for future order reminders.

"Rapport Matters has expert guidance when it comes Shopify. We seamlessly created a new website, improved the customer's experience, and got setup on Klaviyo with no headaches."
Anouk Bertner 💬